Hosting a Women’s Car Care Clinic is a ‘no-pressure’ way to interact with current women customers, attract new ones and demonstrate how an investment in auto care that will keep their vehicles running better and longer. It also:
- Gives your business credibility and differentiates your shop from your competition.
- Strengthens your brand and builds trust and loyalty with participants, your customer base and your community.
- Provide a comfortable environment for women while they are given the information needed to make good decisions about the maintenance and repairs on their cars.
- Gives women the confidence they need to take care of their car’s service and repairs.
- Great way to piggyback the Car Care Council’s national ’Be Car Care Aware Campaigns’ every April &/or October.
- Your clinic can also take place whenever it is convenient for your business. You can make it an annual event, bi-annual event or even do them on a monthly basis.
- If you plan ahead you can get sponsors to donate gifts for your attendees, and even get someone else to provide the food and door prizes.
- It’s easy to get lots of press, if you let the media know about your event in advance.
This planner was created by a special committee of women from WiAC: Women in Auto Care . Women in Auto Care is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry.
This event planner has just about everything you need to be successful. It describes four different type of clinics and walks you step-by-step through each one. It contains sample advertisements, press releases, radio spots and other ways to help promote your clinic. Simply click on the Material List in this planner to get all these valuable resources. Other items can be downloaded or ordered from the Car Care Council’s Web site at www.carcare.org.