Win with
Women Customers

Women influence majority of automotive service decisions. Leverage marketing assets, Certified Female Friendly training, learning tools, and promotional resources designed to create a welcoming experience and build loyalty with today’s automotive consumers.

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Ask Patty Certified Female Friendly clients also benefit from:

Increased brand awareness

Stronger local visibility

Amplified media exposure

Certified Female Friendly Clients Have Reported:

25%

Increase in positive reviews from women

30%

Increase in website traffic

25%

Increase in contact from women

Bite-Size Training

Watch 4 short videos & take quizzes on how to enhance communication from the sales process to advertising to optimize your service lanes

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Download Assets

Access ready-to-use materials for every occasion designed to help attract and retain women customers

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Customer Engagement Content

Learn how to better support today’s drivers through trust, convenience, and customer-first experiences

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Take it a Step Farther

Become a member and access AskPatty’s Certified Female Friendly program for additional training and tools

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Grow Your Castrol Workshop with AskPatty

Today’s drivers expect more than fast service. They want to feel welcome, respected, informed, and confident in where they choose to maintain their vehicles. Ask Patty’s interactive training helps Castrol workshops meet those expectations while building stronger customer relationships and long-term loyalty.

The Results You Can Expect

Members also benefit from increased company and location brand awareness, stronger visibility in the local market, and greater media exposure through joint marketing and public relations efforts designed to reach women consumers.