
Win with Women Customers
Women influence majority of automotive service decisions. Leverage marketing assets, Certified Female Friendly training, learning tools, and promotional resources designed to create a welcoming experience and build loyalty with today’s automotive consumers.
Ask Patty Certified Female Friendly clients also benefit from:
Increased brand awareness
Stronger local visibility
Amplified media exposure
Certified Female Friendly Clients Have Reported:

25%
Increase in positive reviews from women

30%
Increase in website traffic

25%
Increase in contact from women
Grow Your Castrol Workshop with AskPatty
Today’s drivers expect more than fast service. They want to feel welcome, respected, informed, and confident in where they choose to maintain their vehicles. Ask Patty’s interactive training helps Castrol workshops meet those expectations while building stronger customer relationships and long-term loyalty.
The Results You Can Expect
Members also benefit from increased company and location brand awareness, stronger visibility in the local market, and greater media exposure through joint marketing and public relations efforts designed to reach women consumers.






