Win with Women Customers
Women influence the majority of automotive service decisions worldwide. Creating a welcoming, trustworthy experience is not only the right thing to do, it is smart business. Workshops that make customers feel comfortable and respected are more likely to earn repeat visits, positive reviews, and recommendations. Here on Ask Patty’s Castrol portal, you can leverage Certified Female Friendly® training, marketing assets, bite-size learning tools, effective brand placement, promotional guides, etc. to attract, sell, retain, and increase loyalty with women customers
Ask Patty Certified Female Friendly clients have reported:
25% increase in positive reviews from women
Up to 30% increase in website traffic
Up to 37% increase in contact rate from women
Members also benefit from increased company and location brand awareness, stronger visibility in the local market, and greater media exposure through joint marketing and public relations efforts designed to reach women consumers.
Women in Motion: Is Your Business Ready to Meet Today’s Women Consumers?
Women are in motion every day. They are commuting to work, managing family schedules, planning vacations, caring for loved ones, running businesses, and making countless decisions that keep their households moving. Along the way, they are also making or influencing…
Grow Your Castrol Workshop with AskPatty
Today’s drivers expect more than fast service. They want to feel welcome, respected, informed, and confident in where they choose to maintain their vehicles. Ask Patty’s interactive training helps Castrol workshops meet those expectations while building stronger customer relationships and long-term loyalty.
The Results You Can Expect
Members also benefit from increased company and location brand awareness, stronger visibility in the local market, and greater media exposure through joint marketing and public relations efforts designed to reach women consumers.
