Looking to make your messaging a little bit greener for Earth Day? Consider doing BeGreen checkups at your location! A Green Checkup can include some or all of the recommended service items below. You may even want to add other items!
1. Check motor oil
2. Check oil and air filters
3. Check engine performance
4. Check brakes
5. Pay attention to warning lights
6. Check tires for wear
7. Check tire inflation pressure
8. Check for unnecessary items that add weight to the vehicle
9. Check evaporative emission controls
10. Check transmission
If you were especially inspired by our February webinar to host a Car Care Clinic, a green clinic is a great tie-in to Earth Day in April.
Dealers, use this month as an opportunity to draw attention to your more fuel efficient vehicles. Hybrids, electrics, and gas sippers are all wonderful vehicles to focus on for Earth Day.
Here are a few more practices you can use to make your location a little bit greener:
- Use in-store bottle and can recycling bins for guests and employees;
- Recycle scrap metal, car batteries, tires, and paper;
- Reduce paper use: store reports on networks instead of printing, make two-sided copies, run fewer daily reports;
- Turn off lights and electrical items in unused offices;
- Use compact fluorescent and energy smart bulbs in fixtures wherever possible;
- Encourage and incentivize ridesharing, mass-transit use, or bicycling/walking to work.
- Switch to water-based paints in your vehicle painting station.
- Use recycled tires and other materials in your showroom’s flooring, ceiling, and landscaping.
- …and most importantly: Advertise your green practices! Take pride in all you do for the earth, and your customers will take note!