As August rolls in, many of your customers are shifting gears from summer vacations to school drop-offs and after-school activities. This transition presents a valuable opportunity to position your dealership, service center, tire shop, or quick lube as a trusted partner in family safety and vehicle reliability.

With your AskPatty Certified Female Friendly status, you’re uniquely positioned to speak directly to the priorities of moms, caregivers, and busy women who want peace of mind when it comes to their family vehicles. Our “Back-to-School, Back on the Road” campaign focuses on just that.

Here are a few promotional ideas to bring this campaign to life in your business:

1. Back-to-School Safety Package

Offer a bundled service package centered on family safety. This can include:

  • Multi-point inspection
  • Tire tread and pressure check
  • Brake inspection
  • Fluid top-offs

Promote it as a “Back-to-School Safety Package” to highlight its relevance. Simple messaging like “Start the school year safe – for your peace of mind” reinforces the value.

2. Oil Change + Free School Supplies

Parents are often stretched thin in August. Help them check one item off their to-do list while adding a thoughtful extra. Offer a free basic school supply pack with every oil change. Notebooks, pencils, and crayons are low-cost items that show you care about their family needs, not just their car.

3. Tire Promotions for Fall Readiness

Tires are critical for safe school commuting and fall weather. Frame your tire promotions around readiness and safety:

  • “4 Tires, 1 Safe School Year”
  • Offer discounts on sets of four tires or rebates on select brands.

Educate customers on the importance of proper tire traction, especially as rainy weather approaches.

4. Mom’s Peace of Mind Maintenance Bundle

Position your service bundle around what matters most to your female customers: safety and reliability. Bundle services like:

  • Oil change
  • Brake inspection
  • A/C system check
  • Battery test

Brand this as a “Mom’s Peace of Mind Maintenance Bundle” or a similar family-focused name that makes your audience feel seen and understood.

5. Educational Car Care Content

Take your Certified Female Friendly mission further by offering car care workshops, online tips, or brief in-store consultations. Empower your customers with knowledge while reinforcing your shop’s welcoming, trustworthy atmosphere.

Why It Works:
Female customers are decision-makers when it comes to vehicle maintenance. This campaign helps you connect with them through practical promotions, family-focused language, and small gestures that build loyalty.

As August shifts toward school routines, ensure your business is top-of-mind as the place where moms and caregivers know their family’s safety comes first.