This year’s International Women’s Day theme is “Inspire Inclusion,” and it encapsulates the very essence of what AskPatty stands for in the automotive industry. The Certified Female Friendly® program is built on the foundation of inclusivity, aiming to inspire and empower automotive businesses to create an environment that is welcoming and accommodating to women customers.
Celebrating International Women’s Day offers significant benefits to automotive businesses, transcending beyond mere recognition. This celebration not only resonates positively with customers but also establishes a strong brand image that really resonates with women!
We’ve created a set of social shareables to help you celebrate IWD 2024. To maximize the impact of these International Women’s Day posts, auto businesses can strategically share them across various social media platforms. Leverage the power of storytelling by highlighting specific stories or achievements of women within the business. As always, actively respond to comments and feedback, creating connections and telling powerful stories about the power and benefits of an inclusive culture to your business.
